Formerly known as Orange Tree Frozen Yogurt, Orange Leaf is an international store chain with over 300 locations, most of them in America, Australia and China. They mainly specialize in selling assorted frozen yogurt and have a self service styled kind of business operation. They fame themselves in creating visually appealing yogurt assortments to keep you coming back for more.

Described as “living rooms that happen to have yogurt dispensers”, Orange Leaf stores not only offer you an extensive variety of tantalizing yogurt delicacies but also provide a bonding hangout joint for you and your family to enjoy. Additionally, the stores are equipped with child-friendly electronics such as iPads for the kids to play games.

History

The company was initially founded in 2008 under the name “Orange Tree Frozen Yogurt ” and was based in California. Mike Liddle observed that a franchise in Edmond, Oklahoma was performing well in business and later bought his own franchise in 2009 before deciding to buy the whole company in 2010.

As the new owner, Liddle changed the company name to Orange Leaf Frozen Yogurt and moved the company headquarters from California to Oklahoma City. He also appointed Reese Travis as the Chief Executive Officer with Geoff Goodman as the company President. By April 2011, the company had stores in 63 locations in the United States.

The company embarked on an expanding process and by September 2011, it had reached 111 store locations all over America. The number of stores locally (that is within the United States) has increased to over 300 locations. On the international front, the company entered the Australian market in 2011; opening the first store in Melbourne , Victoria.

Apart from the more than five stores in Australia, the store chain has also targeted the Asian market, with the first two Orange Leaf stores opening in Shanghai city, China in 2015. From the initial 63 stores in 2011 the chain now has over 300 stores in three different continents.

Review

Orange Leaf Frozen Yogurt offer one of the most diverse and complete yogurt menus; be it the yogurt flavors or even the yogurt toppings. Some of the most recommended menu items include coconut yogurt, the pistachio, peanut butter yogurt and the wedding cake swirl. The fact that you serve yourself means you are free to be creative and mix up your favorite flavors.

In terms of service, this store chain has some of the most friendly and helpful staff. You also get a loyalty card with which you can redeem accumulated points to enjoy free benefits. When it comes to waiting time, the do it yourself model (self-service) increases your involvement and therefore significantly reduces waiting duration.

On matters of pricing, they offer comparatively favorable prices; usually $0.49 per ounce (although use of a lot of toppings can make it a bit expensive). Plus, they offer different packages like the gigantic soup bowl, the gigantic dog bowl and family packs. The stores’ brightly-colored decor provides a nice ambiance of bright and playful mood which make them generally family-friendly.

When it comes to location, almost every state has more than one store. Not to forget they also offer iPads in the stores so that kids can play games. All in all, the Orange Leaf Frozen Yogurt stores are excellent for everyone; be it family outings, meeting with friends or just enjoying your favorite frozen yogurt flavor and toppings all alone.